DeviceAtlas

DeviceAtlas identifies and verifies connected devices in real time for rich, actionable intelligence across every customer touchpoint. In a world where all digital content is consumed on connected devices, DeviceAtlas’s mission is to help businesses understand these devices and their capabilities in order to enhance user experiences and stay ahead of the curve in the digital commerce space. As sensitivity around privacy becomes more widespread in 2023, knowledge of user devices as a contextual signal is also increasing in value. We help businesses to make strategic decisions about user experiences based on real-time insights from the devices they are using, such as hardware type, classification, screen size, OS version, clock speed, etc. Some of the main areas where DeviceAtlas adds value for businesses include analytics and reporting to pinpoint high bounce rates by device, content adaptation for lower performing devices or specific device types, and targeting based on certain characteristics such as year of release, display PPI, make/model, etc. DeviceAtlas is a scalable and dependable solution for use internally or built into core offerings for downstream customers. Some of our clients include eBay, Etsy, Chanel, Walmart, Adobe Analytics, A/B Tasty and AppsFlyer.